Most internet activism does not go beyond liking or sharing something. But I believe in doing more. I believe in taking actions that bring real, measurable change.
We cannot fight falsehood by arguments and complaining, but by promoting the truth. I have created a fundraiser to promote a great book by a respected Oxford scholar. It is a book that states a different view than what is usually said about terrorism; that Muslims themselves are the main force fighting it and preventing it around the world.
This is something we all know, that terrorism is very foreign to our societies and communities. By promoting this book, we can help others appreciate this fact as well.
Since the information in the book goes against the media’s biases, it has received very little attention and coverage. It only has 4 reviews on Amazon. We can change that by advertising this book to increase its sales and online impact.
My goal is to raise at least $500 and use my Adwords advertising account to create both display and text ads that refer people to the Amazon page for the book. This way more people will learn about the book and buy it, and those people will go on to tell others about it.
Promoting this book in Islamic circles (such as on Islamic blogs) does not do much benefit, because the people who need to see this book do not visit Islamic blogs. This is why advertisements are needed.
Therefore if you consider yourself an activist, this is something you can do to bring about actual change. I know it is not easy to just go on a website and donate; but activism is not supposed to be easy. If it is easy (such as “liking” a post), it will most likely not do much good to anyone.